Brands that have purpose, character and integrity are the ones consumers love, champion and remain loyal to. They are also the ones that perform best for their owners . . . they exceed their revenue targets.

Purple has been in the branding business for more than twenty years. We know how to make brands count. How to make your brand the one that customers think of first, get enthusiastic about online and choose in preference to those of your rivals. Allowing your brand to out perform your competitors in revenue terms.

Is it an easy task? No, it’s a journey.

We'd like your brand to join the ranks of the 'brands that count'.

Let's start the journey.

Mark Grudzinski
CEO & Founder
PURPLE BRANDING

 
 

Brand Strategy & Brand Blueprint

DEFINE YOUR BRAND SO YOU CAN ALIGN YOUR ORGANISATION BEHIND IT

We create a complete Brand Blueprint from Positioning Statement to Brand Values, Personality and Brand Architecture.

Think of it as your Brand Owner’s Manual. Anyone who has any form of responsibility for the brand should be able to pick it up and apply it to deliver the spirit of your brand consistently.

 
 

Marketing & Communications

Reaching AND WINNING HIGH-REVENUE customers

How you market and communicate your brand is crucial in today’s highly competitive markets.

That's why we focus on your highest revenue market opportunities and develop a Marketing and Communications Strategy to get results and to ensure the way your brand is expressed is true to your original intent. It defines your visual style and tone of voice for each of your key customers groups or segments.

 
 

Brand Alignment & Engagement

GETTING YOUR ORGANISATION BEHIND YOUR BRAND

Brand Alignment

Align your whole organisation behind what your brand stands for.

The brand (and brand thinking) becomes embedded in the organisation and you are able to deliver on your Brand Promise.

Our unique, tried and tested system of workshops and tools help engage all functional areas in contributing towards the successful delivery of your brand promise.

Brand Engagement

Unless all your people know what it stands for and how to portray it, you are realising a fraction of its true potential. Engaged staff are also more effective at maximising revenue by up selling and cross selling. 

Brand Engagement involves writing and cascading your brand story in an engaging way throughout your organisation – paying particular attention to those who have direct roles in creating the Brand Experience.