Service Design and Brand Experience
Services need to be designed with the same rigour and care as a highly engineered product, with nothing left to chance. We specialise in the design and enhancement of service experiences throughout the customer journey.
Originating from work with such leading services businesses as Virgin Atlantic Airways, QANTAS, Emirates and Ritz-Carlton Hotels, our expertise spans all aspects of service sector marketing and branding.
Our Service Design Process
We start by mapping out your current Customer Journey and the Experience at each point.
Where are your service high-points and vulnerabilities?
How do you perform in a market/competitive context?
What insights can we distil to identify new opportunities for service improvements or enhancements to position you effectively against your competitors?
We work closely with you to redesign your services so that they offer the customer a meaningful experience with clear bottom-line benefits for you.
Purple is a member of Practical Service Design - a network of over 2,000 service design specialists. This gives us the support of some of the brightest minds on this important topic.